Helping stories reach larder audiences.

I develop audience strategies that help organizations reach more people and build stronger connections with their communities.

Newsletters

At Windy City Times, I launched four LGBTQ+ newsletters and grew their combined audience to more than 18,500 subscribers in three years.

Chicago Social Butterflies

Chicago’s weekly guide to LGBTQ+ events.

View an issue.

News on Q

Weekly LGBTQ+ news roundups.

View an issue.

BLACKlines

Monthly news and features covering Black queer people.

View an issue.

En La Vida

Monthly news and features covering Latino queer people.

View an issue.

Audience Development

I also manage social media, track audience analytics and develop strategies for sharing stories across platforms.

I use performance data, audience feedback and a test-and-learn mindset to understand what resonates, identify opportunities for growth and help communications reach the people they’re intended to serve.

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Reporting Samples

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Editorial & Digital Strategy